Milwaukee Photo Company

Logo Design

Milwaukee Photo Company is a family photography studio that is run by Dominika Fitzgerald. And every session benefits a local family-based charity! So, when Dom reached out to me about designing a logo for her business, I was all in.

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To kick this off, Dom knew that she really wanted a line-art style logo. We explored a lot of different ways to make a traditional camera shape more unique and stand out with line-art. The end result turned into creatively working the company abbreviation, MPCo, into the camera for a truly unique and recognizable logo.

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The story and the process.

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